Sent: Thursday, September 30, 2010 1:56 PM
Subject: Congress passes bill that will limit TV commercial
The United States Senate has
passed a bill this week that will limit the volume of TV commercials,
effectively putting the FCC in charge of regulating the new limits.
Dubbed the Commercial Advertisement Loudness Mitigation Act
(CALM), the bill passed the House last year and will return there for a
final vote before President Obama signs it into law.
For decades, avid
TV viewers have complained about the lack of volume control on commercials which
can sometimes be much louder than the program you were watching.
"Every American has likely experienced the frustration of abrasively
loud television commercials," adds Senator Sheldon Whitehouse. "While
this may be an effective way for ads to grab attention, it also adds unnecessary
stress to the daily lives of many Americans. Last night’s action in the Senate
will help end this annoying practice."
the bill in the Senate.
"It's about time we turned down the
volume on loud commercials that try to startle TV watchers into paying
attention. This is a simple step that will keep ads at the same decibel level as
the programs they are interrupting," notes Senator Charles Schumer, a
co-sponsors. "TV viewers should be able to watch their favorite programs
without fear of losing their hearing when the show goes to a commercial."